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Press Release
PHILIPPINE DEPARTMENT OF TOURISM AND PHILIPPINE CONSULATE GENERAL IN CHICAGO PITCH “LOVE THE PHILIPPINES” CAMPAIGN TO MIDWESTERN TOUR OPERATORS
Consul General J. Susana V. Paez (left) delivers the welcome remarks at the Joint Product Presentation on “Love the Philippines” at Sunda New Asian restaurant in Chicago on 10 October 2024.
15 October 2024 (Chicago) – The Philippine Consulate General in Chicago and the Philippine Department of Tourism – New York (PDOT-New York) held a joint product presentation on the new “Love the Philippines” tourism campaign with Cathay Pacific for Midwest-based tour operators at Sunda New Asian restaurant in Chicago, Illinois, USA on 10 October 2024.
The presentation, which was attended by more than thirty representatives of the top travel consolidators and leisure agencies in Chicago focusing on luxury travel, sought to expand visitor arrivals from the mainstream Midwestern market. PDOT-New York coordinated with Cathay Pacific, which acknowledged that Filipinos are among its top source markets in the United States and is looking at the opportunity presented by the mainstream market.
In her welcome remarks, Consul General J. Susana V. Paez conveyed President Ferdinand Marcos, Jr.’s directive during his State of the Nation Address to focus on holistic “experiential tourism,” as “food, culture, heritage and the arts, education, halal and Islamic traditions, dive, cruise, farm and eco-tourism, even sports, now have become potent subjects and products of a nation’s tourism.” She also echoed the thrust of Tourism Secretary Christina Garcia-Frasco on the important role of tourism to economic development, contributing around $78 billion of revenue and generating 6.21 million jobs.
PDOT-New York Director Francisco Lardizabal discussed in detail the new “Love the Philippines” campaign, which promotes the Philippines’ natural wonders to its heritage, traditions, and culture. He delved deep into various aspects of the campaign, namely diving, nature, beaches, adventure, food and hospitality, and events and culture.
Cathay Pacific Trade Account Manager Catherine Olaez also pitched for the Philippines as a tourism destination, and also shared the existing routes (including those stopping over in Hong Kong) and expansion plans of the airline.
The participants expressed enthusiasm for the campaign, and looked forward to follow-up activities to disseminate the information to travel agencies in their consolidated networks. They also raved at the Kamayan Feast served by Sunda New Asian, which is owned by Filipino-American celebrity Billy Dec. END
PDOT-New York Director Francisco Lardizabal presents the “Love the Philippines” tourism campaign.
Cathay Pacific trade account manager Cathy Olaez discussed Cathay Pacific’s routes from the US to the Philippines.
Sunda New Asian’s Kamayan Feast made up of crispy pata, adobo braised pork belly, chicken inasal skewers, garlic shrimp skewers, longanisa, lumpia, green beans, mangoes and whiter rice.
15 October 2024 (Chicago) – The Philippine Consulate General in Chicago and the Philippine Department of Tourism – New York (PDOT-New York) held a joint product presentation on the new “Love the Philippines” tourism campaign with Cathay Pacific for Midwest-based tour operators at Sunda New Asian restaurant in Chicago, Illinois, USA on 10 October 2024.
The presentation, which was attended by more than thirty representatives of the top travel consolidators and leisure agencies in Chicago focusing on luxury travel, sought to expand visitor arrivals from the mainstream Midwestern market. PDOT-New York coordinated with Cathay Pacific, which acknowledged that Filipinos are among its top source markets in the United States and is looking at the opportunity presented by the mainstream market.
In her welcome remarks, Consul General J. Susana V. Paez conveyed President Ferdinand Marcos, Jr.’s directive during his State of the Nation Address to focus on holistic “experiential tourism,” as “food, culture, heritage and the arts, education, halal and Islamic traditions, dive, cruise, farm and eco-tourism, even sports, now have become potent subjects and products of a nation’s tourism.” She also echoed the thrust of Tourism Secretary Christina Garcia-Frasco on the important role of tourism to economic development, contributing around $78 billion of revenue and generating 6.21 million jobs.
PDOT-New York Director Francisco Lardizabal discussed in detail the new “Love the Philippines” campaign, which promotes the Philippines’ natural wonders to its heritage, traditions, and culture. He delved deep into various aspects of the campaign, namely diving, nature, beaches, adventure, food and hospitality, and events and culture.
Cathay Pacific Trade Account Manager Catherine Olaez also pitched for the Philippines as a tourism destination, and also shared the existing routes (including those stopping over in Hong Kong) and expansion plans of the airline.
The participants expressed enthusiasm for the campaign, and looked forward to follow-up activities to disseminate the information to travel agencies in their consolidated networks. They also raved at the Kamayan Feast served by Sunda New Asian, which is owned by Filipino-American celebrity Billy Dec. END